Woulda… Shoulda… Coulda…

This is a collection of our favorites that we absolutely love, but hit the cutting room floor for various reasons. It is our sincerest intentions to produce all the projects we create, but sometimes we have to kill our babies. This section is an attempt to honor those great ideas. Hope you enjoy them as much as we do.

Power to the 6-Hour

This was a concept for the 2011 Fred Meyer 6-hour sale that hit the mark with the marketing department, but couldn’t get final approval. Thanks to the timing of the “Occupy Movement” the fist was a little too much… even after removing the fist and adding a girl we still couldn’t get final buy off.


All-Terrain Vehicle for Your Feet

This is one of our earliest projects (I think dating back to the early 90s) but still stands the test of time. What can we say?… We were ahead of our times on this one.

What Would Adam West Do?

Yes, you read that right! We were tasked to come up with Fred Meyer Jewelers TV commercial concepts to be run during the college football playoffs (during the holiday season). Who better to give romantic advise than Adam West? In the end, the client loved the concept, but chose the safer, sentimental path. We still ask each other here in the studio, “what would Adam West do” when faced with a particularly difficult decision… and the answer is always clear… Got a suit? Wear it!

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