GTS Happy Hour Campaign
GTS is a software company that specializes in business tracking systems for residential, small business, and auto glass companies. Their main target of business owners and decision makes consists of hard-working, middle-ages, blue-collar males. The “Happy Hour” concept was created to grab attention, pique interest, and inform existing customers of the benefits of renewing and/or expanding their current software license. This campaign gave the auto renew, software systems update message a whole new spin.
Date April 2013
Skills Copy, Design, Print, Direct Mail